Strategic analysis of healthcare service quality using fuzzy AHP methodology

  • Authors:

  • Gülçin Büyüközkan;Gizem Çifçi;Sezin Güleryüz

  • Affiliations:

  • Industrial Engineering Department, Faculty of Engineering and Technology, Galatasaray University, 34357 Ortaköy, İstanbul, Turkey;Industrial Engineering Department, Faculty of Engineering and Technology, Galatasaray University, 34357 Ortaköy, İstanbul, Turkey;Industrial Engineering Department, Faculty of Engineering and Technology, Galatasaray University, 34357 Ortaköy, İstanbul, Turkey and Industrial Engineering Department, Bartin University ...

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2011

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Abstract

Managers in the service sector are under pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. It is essential that customer expectations are properly understood and measured under the constraints that organizations must manage. The majority of the work to date has attempted to use the SERVQUAL (service quality) methodology in an effort to measure service quality. In this study, firstly the concept and factors of service quality are examined. Then a fuzzy AHP (analytic hierarchy process) is structured to evaluate the proposed service quality framework. A case study in healthcare sector in Turkey is presented to clarify the methodology.