Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
Knowledge refinement based on the discovery of unexpected patterns in data mining
Decision Support Systems - Special issue: Formal modeling and electronic commerce
On distributing the clustering process
Pattern Recognition Letters
Fast Algorithms for Mining Association Rules in Large Databases
VLDB '94 Proceedings of the 20th International Conference on Very Large Data Bases
Ontologies: A Silver Bullet for Knowledge Management and Electronic Commerce
Ontologies: A Silver Bullet for Knowledge Management and Electronic Commerce
Methodologies, tools and languages for building ontologies: where is their meeting point?
Data & Knowledge Engineering
Data mining issues and opportunities for building nursing knowledge
Journal of Biomedical Informatics - Special issue: Building nursing knowledge through infomatics: from concept representation to data mining
Adequacy of training data for evolutionary mining of trading rules
Decision Support Systems - Special issue: Data mining for financial decision making
Using information retrieval techniques for supporting data mining
Data & Knowledge Engineering
Mining product maps for new product development
Expert Systems with Applications: An International Journal
Mining customer knowledge for product line and brand extension in retailing
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Mining customer knowledge to implement online shopping and home delivery for hypermarkets
Expert Systems with Applications: An International Journal
Mining customer knowledge for direct selling and marketing
Expert Systems with Applications: An International Journal
Mining customer knowledge for exploring online group buying behavior
Expert Systems with Applications: An International Journal
Global data mining: An empirical study of current trends, future forecasts and technology diffusions
Expert Systems with Applications: An International Journal
Mining shopping behavior in the Taiwan luxury products market
Expert Systems with Applications: An International Journal
A Pattern Language for Knowledge Discovery in a Semantic Web context
International Journal of Information Technology and Web Engineering
Hi-index | 12.06 |
Since sport marketing is a commercial activity, precise customer and marketing segmentation must be investigated frequently and it would help to know the sport market after a specific customer profile, segmentation, or pattern come with marketing activities has found. Such knowledge would not only help sport firms, but would also contribute to the broader field of sport customer behavior and marketing. This paper proposes using the Apriori algorithm of association rules, and clustering analysis based on an ontology-based data mining approach, for mining customer knowledge from the database. Knowledge extracted from data mining results is illustrated as knowledge patterns, rules, and maps in order to propose suggestions and solutions to the case firm, Taiwan Adidas, for possible product promotion and sport marketing.