The effect of commonality on safety stock in a simple inventory model
Management Science
Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
Time-evolving rule-based knowledge bases
Data & Knowledge Engineering
Mining relational patterns from multiple relational tables
Decision Support Systems - From information retrieval to knowledge management: enabling technologies and best practices
Data mining for customer service support
Information and Management
A relational model of data for large shared data banks
Communications of the ACM
TBAR: An efficient method for association rule mining in relational databases
Data & Knowledge Engineering
Building Data Mining Applications for CRM
Building Data Mining Applications for CRM
Knowledge refinement based on the discovery of unexpected patterns in data mining
Decision Support Systems - Special issue: Formal modeling and electronic commerce
Parallel Mining of Association Rules
IEEE Transactions on Knowledge and Data Engineering
The new k-windows algorithm for improving the k-means clustering algorithm
Journal of Complexity
DIRECT: a system for mining data value conversion rules from disparate data sources
Decision Support Systems
Data mining issues and opportunities for building nursing knowledge
Journal of Biomedical Informatics - Special issue: Building nursing knowledge through infomatics: from concept representation to data mining
Adequacy of training data for evolutionary mining of trading rules
Decision Support Systems - Special issue: Data mining for financial decision making
Using information retrieval techniques for supporting data mining
Data & Knowledge Engineering
Expert Systems with Applications: An International Journal
Ontology-based data mining approach implemented for sport marketing
Expert Systems with Applications: An International Journal
Ontology-based data mining approach implemented on exploring product and brand spectrum
Expert Systems with Applications: An International Journal
Mining demand chain knowledge for new product development and marketing
IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews
Mining customer knowledge for tourism new product development and customer relationship management
Expert Systems with Applications: An International Journal
International Journal of Knowledge and Web Intelligence
Clustering and ranking university majors using data mining and AHP algorithms: A case study in Iran
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Using data mining synergies for evaluating criteria at pre-qualification stage of supplier selection
Journal of Intelligent Manufacturing
Hi-index | 12.06 |
Retailing consists of the final activities and steps needed to place a product in the hands of the consumer or to provide services to the consumer. In fact, retailing is actually the last step in a supply chain that may stretch from Europe or Asia to the customer's hometown. Therefore, any firm that sells a product or provides a service to the final consumer is performing the retailing function. On the other hand, product line extension, which adds depth to an existing product line by introducing new products in the same product category, can give customers greater choice and help to protect the firm from flanking attack by a competitor. In addition, a product line extension is marketed under the same general brand as a previous item or items. Thus, to distinguish the brand extension from the other item(s) under the primary brand, the retailer can either add secondary brand identification or add a generic brand. This paper investigates product line and brand extension issues in the Taiwan branch of a leading international retailing company, Carrefour, which is a hypermarket retailer. This paper develops a relational database and proposes Apriori algorithm and K-means as methodologies for association rule and cluster analysis for data mining, which is then implemented to mine customer knowledge from household customers. Knowledge extraction by data mining results is illustrated as knowledge patterns/rules and clusters in order to propose suggestions and solutions to the case firm for product line and brand extensions and knowledge management.