Service improvement by business process management using customer complaints in financial service industry

  • Authors:
  • Chong Un Pyon;Ji Young Woo;Sang Chan Park

  • Affiliations:
  • Department of Industrial and Systems Engineering, KAIST, 373-1 Kusung-Dong, Yusong-Gu, Daejeon 305-701, South Korea;Eller College of Management, The University of Arizona, 1130 E. Helen Street, Tucson, AZ 85721, United States;College of Business Administration, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130-701, South Korea

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2011

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Abstract

In financial service industry, service improvement should be considered from process viewpoint and customer viewpoint because the value creation is ultimately linked with internal business processes on the back office and customers are involved as a co-producer of value. In this perspective, customer complaints through call centers are adequate to support the analysis for service improvement in financial service industry. In this study, we propose a web-based decision support system for business process management employing customer complaints, namely Voice of the Customer (VOC), and its handling data for service improvement. It involves VOC conversion for data enrichment and includes analysis of summarization, exception and comparison. The proposed system is evaluated on a major credit card company in South Korea.