Customer-focused service management for contact centers

  • Authors:
  • M. Bhide;S. Negi;L. V. Subramaniam;H. Gupta

  • Affiliations:
  • IBM Research Division, India Research Laboratory, New Delhi, India;IBM Research Division, India Research Laboratory, New Delhi, India;IBM Research Division, India Research Laboratory, New Delhi, India;IBM Research Division, India Research Laboratory, New Delhi, India

  • Venue:
  • IBM Journal of Research and Development
  • Year:
  • 2009

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Abstract

Customer-focused service management results when contact center metrics are based on the customer's expectations. Today, contact centers are a primary touch point between a customer and an enterprise. We identify customer communications, business intelligence, service improvement, and business impact as the four main components of service management. Using real life examples, we show that the voice of the customer is the main driving force for each of these components.