The value of visual elements in web search

Authors:
Marilyn Ostergren;Seung-yon Yu;Efthimis N. Efthimiadis
Affiliations:
University of Washington, Seattle, WA, USA;University of Washington, Seattle, WA, USA;University of Washington, Seattle, WA, USA
Venue:
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Year:
2010

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Abstract

We used eye-tracking equipment to observe 36 participants as they performed three search tasks using three graphically-enhanced web search interfaces (Kartoo, SearchMe and Viewzi). In this poster we describe findings of the study focusing on how the presentation of SERP results influences how the user scans and attends to the results, and the user satisfaction with these search engines.