Differences between informational and transactional tasks in information seeking on the web
Proceedings of the second international symposium on Information interaction in context
What users see - Structures in search engine results pages
Information Sciences: an International Journal
Analyzing OPAC use with screen views and eye tracking
Proceedings of the 9th ACM/IEEE-CS joint conference on Digital libraries
Methods for Evaluating Interactive Information Retrieval Systems with Users
Foundations and Trends in Information Retrieval
Inferring search behaviors using partially observable Markov (POM) model
Proceedings of the third ACM international conference on Web search and data mining
Competing for users' attention: on the interplay between organic and sponsored search results
Proceedings of the 19th international conference on World wide web
Search behaviors in different task types
Proceedings of the 10th annual joint conference on Digital libraries
The good, the bad, and the random: an eye-tracking study of ad quality in web search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
The value of visual elements in web search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Individual differences in gaze patterns for web search
Proceedings of the third symposium on Information interaction in context
What eyes can tell about the use of relevance criteria during predictive relevance judgment?
Proceedings of the third symposium on Information interaction in context
Analyzing the emotional outcomes of the online search behavior with search engines
Computers in Human Behavior
The use of relevance criteria during predictive judgment: an eye tracking approach
Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47
Optimizing two-dimensional search results presentation
Proceedings of the fourth ACM international conference on Web search and data mining
Inferring search behaviors using partially observable markov model with duration (POMD)
Proceedings of the fourth ACM international conference on Web search and data mining
Linking search tasks with low-level eye movement patterns
Proceedings of the 28th Annual European Conference on Cognitive Ergonomics
ViewSer: a tool for large-scale remote studies of web search result examination
CHI '11 Extended Abstracts on Human Factors in Computing Systems
Activity recognition using eye-gaze movements and traditional interactions
Interacting with Computers
Summarizing textual information about locations
Proceedings of the 2nd International Conference on Computing for Geospatial Research & Applications
ViewSer: enabling large-scale remote user studies of web search examination and interaction
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
Time-based calibration of effectiveness measures
SIGIR '12 Proceedings of the 35th international ACM SIGIR conference on Research and development in information retrieval
Journal of the American Society for Information Science and Technology
The impact of task phrasing on the choice of search keywords and on the search process and success
Journal of the American Society for Information Science and Technology
Leaving so soon?: understanding and predicting web search abandonment rationales
Proceedings of the 21st ACM international conference on Information and knowledge management
Understanding relevance: an fMRI study
ECIR'13 Proceedings of the 35th European conference on Advances in Information Retrieval
Identifying different visual patterns in web users behaviour
Proceedings of the 27th Spring Conference on Computer Graphics
Inferring user knowledge level from eye movement patterns
Information Processing and Management: an International Journal
SERPs and ads on mobile devices: an eye tracking study for generation y
UAHCI'13 Proceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 2
Eye tracking analysis of user behavior in online social networks
OCSC'13 Proceedings of the 5th international conference on Online Communities and Social Computing
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This article surveys the use of eye tracking in investigations of online search. Three eye tracking experiments that we undertook are discussed and compared to additional work in this area, revealing recurring behaviors and trends. The first two studies are described in greater detail in Granka, Joachims, & Gay (2004), Lorigo et al. (2006), and Pan et al. (2007), and the third study is described for the first time in this article. These studies reveal how users view the ranked results on a search engine results page (SERP), the relationship between the search result abstracts viewed and those clicked on, and whether gender, search task, or search engine influence these behaviors. In addition, we discuss a key challenge that arose in all three studies that applies to the use of eye tracking in studying online behaviors which is due to the limited support for analyzing scanpaths, or sequences of eye fixations. To meet this challenge, we present a preliminary approach that involves a graphical visualization to compare a path with a group of paths. We conclude by summarizing our findings and discussing future work in further understanding online search behavior with the help of eye tracking. © 2008 Wiley Periodicals, Inc.