Individual differences and the conundrums of user-centered design: two experiments
Journal of the American Society for Information Science - Special topic issue: individual differences in virtual environments
The role of individual differences in Internet searching: an empirical study
Journal of the American Society for Information Science and Technology
Depth- and breadth-first processing of search result lists
CHI '04 Extended Abstracts on Human Factors in Computing Systems
Journal of the American Society for Information Science and Technology
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
The influence of task and gender on search and evaluation behavior using Google
Information Processing and Management: an International Journal
What are you looking for?: an eye-tracking study of information usage in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An eye tracking study of the effect of target rank on web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Investigating the querying and browsing behavior of advanced search engine users
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
The adaptation of visual search strategy to expected information gain
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Eye tracking and online search: Lessons learned and challenges ahead
Journal of the American Society for Information Science and Technology
Characterizing the influence of domain expertise on web search behavior
Proceedings of the Second ACM International Conference on Web Search and Data Mining
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What do exploratory searchers look at in a faceted search interface?
Proceedings of the 9th ACM/IEEE-CS joint conference on Digital libraries
The good, the bad, and the random: an eye-tracking study of ad quality in web search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Eye-tracking reveals the personal styles for search result evaluation
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
The use of relevance criteria during predictive judgment: an eye tracking approach
Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47
No clicks, no problem: using cursor movements to understand and improve search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Modeling and analysis of cross-session search tasks
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
Large-scale analysis of individual and task differences in search result page examination strategies
Proceedings of the fifth ACM international conference on Web search and data mining
User see, user point: gaze and cursor alignment in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the 13th ACM Conference on Electronic Commerce
Search, interrupted: understanding and predicting search task continuation
SIGIR '12 Proceedings of the 35th international ACM SIGIR conference on Research and development in information retrieval
Journal of the American Society for Information Science and Technology
Modeling user variance in time-biased gain
Proceedings of the Symposium on Human-Computer Interaction and Information Retrieval
Comparing scanning behaviour in web search on small and large screens
Proceedings of the Seventeenth Australasian Document Computing Symposium
From devices to people: attribution of search activity in multi-user settings
Proceedings of the 23rd international conference on World wide web
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We investigate how people interact with Web search engine result pages using eye-tracking, to provide a detailed understanding of the patterns of user attention. Previous research has examined the visual attention devoted to the 10 organic search results, and we extend this by also examining how gaze is distributed across other components of contemporary search engines, such as ads and related searches. This provides insights about searcher's interactions with the "whole page", and not just individual components. In addition, we used clustering techniques to identify groups of individuals, with distinct gaze patterns. The groups varied in how exhaustively they examined the search results and in what regions of the search result page they paid most attention to (organic results vs. ads). These results further our understanding of how attention is distributed across increasingly complex search result pages, and how individuals exhibit distinct patterns of attention and interaction.