The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
The perfect search engine is not enough: a study of orienteering behavior in directed search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Depth- and breadth-first processing of search result lists
CHI '04 Extended Abstracts on Human Factors in Computing Systems
Eye-tracking analysis of user behavior in WWW search
Proceedings of the 27th annual international ACM SIGIR conference on Research and development in information retrieval
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Journal of the American Society for Information Science and Technology
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
The influence of task and gender on search and evaluation behavior using Google
Information Processing and Management: an International Journal
What are you looking for?: an eye-tracking study of information usage in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Eye-gaze interaction for mobile phones
Mobility '07 Proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology
Journal of Artificial Intelligence Research
How are we searching the World Wide Web? A comparison of nine search engine transaction logs
Information Processing and Management: an International Journal - Special issue: Formal methods for information retrieval
MobiGaze: development of a gaze interface for handheld mobile devices
CHI '10 Extended Abstracts on Human Factors in Computing Systems
The good, the bad, and the random: an eye-tracking study of ad quality in web search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Individual differences in gaze patterns for web search
Proceedings of the third symposium on Information interaction in context
Eye-tracking reveals the personal styles for search result evaluation
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
Reading and estimating gaze on smart phones
Proceedings of the Symposium on Eye Tracking Research and Applications
The seventeenth australasian document computing symposium
ACM SIGIR Forum
How screen size influences Chinese readability
Proceedings of the 25th Australian Computer-Human Interaction Conference: Augmentation, Application, Innovation, Collaboration
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Although web search on mobile devices is common, little is known about how users read search result lists on a small screen. We used eye tracking to compare users' scanning behaviour of web search engine result pages on a small screen (hand-held devices) and a large screen (desktops or laptops). The objective was to determine whether search result pages should be designed differently for mobile devices. To compare scanning behaviour, we considered only the fixation time and scanning strategy using our new method called 'Trackback'. The results showed that on a small screen, users spend relatively more time to conduct a search than they do on a large screen, despite tending to look less far ahead beyond the link that they eventually select. They also show a stronger tendency to seek information within the top three results on a small screen than on a large screen. The reason for this tendency may be difficulties in reading and the relative location of page folds. The results clearly indicated that scanning behaviour during web search on a small screen is different from that on a large screen. Thus, research efforts should be invested in improving the presentation of search engine result pages on small screens, taking scanning behaviour into account. This will help provide a better search experience in terms of search time, accuracy of finding correct links, and user satisfaction.