ACM SIGIR Forum
Understanding user goals in web search
Proceedings of the 13th international conference on World Wide Web
Eye-tracking analysis of user behavior in WWW search
Proceedings of the 27th annual international ACM SIGIR conference on Research and development in information retrieval
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
User performance versus precision measures for simple search tasks
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries
ACM Transactions on the Web (TWEB)
What are you looking for?: an eye-tracking study of information usage in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An eye tracking study of the effect of target rank on web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The influence of caption features on clickthrough patterns in web search
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Investigating the querying and browsing behavior of advanced search engine users
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Factors relating to the decision to click on a sponsored link
Decision Support Systems
Eye tracking and online search: Lessons learned and challenges ahead
Journal of the American Society for Information Science and Technology
User adaptation: good results from poor systems
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Understanding the relationship between searchers' queries and information goals
Proceedings of the 17th ACM conference on Information and knowledge management
Characterizing the influence of domain expertise on web search behavior
Proceedings of the Second ACM International Conference on Web Search and Data Mining
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What users see - Structures in search engine results pages
Information Sciences: an International Journal
How much can behavioral targeting help online advertising?
Proceedings of the 18th international conference on World wide web
An eye tracking study of how pictures influence online reading
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction - Volume Part II
Eye-tracking reveals the personal styles for search result evaluation
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
Evaluating search systems using result page context
Proceedings of the third symposium on Information interaction in context
Individual differences in gaze patterns for web search
Proceedings of the third symposium on Information interaction in context
No clicks, no problem: using cursor movements to understand and improve search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Text Advertising Blindness: The New Banner Blindness?
Journal of Usability Studies
Flashlight - Recording information acquisition online
Computers in Human Behavior
This image smells good: effects of image information scent in search engine results pages
Proceedings of the 20th ACM international conference on Information and knowledge management
Advertiser-centric approach to understand user click behavior in sponsored search
Proceedings of the 20th ACM international conference on Information and knowledge management
Large-scale analysis of individual and task differences in search result page examination strategies
Proceedings of the fifth ACM international conference on Web search and data mining
Relational click prediction for sponsored search
Proceedings of the fifth ACM international conference on Web search and data mining
User see, user point: gaze and cursor alignment in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the 13th ACM Conference on Electronic Commerce
User evaluation of query quality
SIGIR '12 Proceedings of the 35th international ACM SIGIR conference on Research and development in information retrieval
A user study of web search session behaviour using eye tracking data
BCS-HCI '12 Proceedings of the 26th Annual BCS Interaction Specialist Group Conference on People and Computers
Privacy-aware personalization for mobile advertising
Proceedings of the 2012 ACM conference on Computer and communications security
The wisdom of advertisers: mining subgoals via query clustering
Proceedings of the 21st ACM international conference on Information and knowledge management
Leaving so soon?: understanding and predicting web search abandonment rationales
Proceedings of the 21st ACM international conference on Information and knowledge management
Comparing scanning behaviour in web search on small and large screens
Proceedings of the Seventeenth Australasian Document Computing Symposium
Combining eye-tracking technologies with web usage mining for identifying Website Keyobjects
Engineering Applications of Artificial Intelligence
Improving search result summaries by using searcher behavior data
Proceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval
Captions and biases in diagnostic search
ACM Transactions on the Web (TWEB)
Proceedings of the 22nd international conference on World Wide Web
Measurement and modeling of eye-mouse behavior in the presence of nonlinear page layouts
Proceedings of the 22nd international conference on World Wide Web
Saccade deviation indicators for automated eye tracking analysis
Proceedings of the 2013 Conference on Eye Tracking South Africa
Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising
Proceedings of International Conference on Information Integration and Web-based Applications & Services
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We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic search results, this paper examines other components of contemporary search engines, such as ads and related searches. We systematically varied the type of task (informational or navigational), the quality of the ads (relevant or irrelevant to the query), and the sequence in which ads of different quality were presented. We measured the effects of these variables on the distribution of visual attention and on task performance. Our results show significant effects of each variable. The amount of visual attention that people devote to organic results depends on both task type and ad quality. The amount of visual attention that people devote to ads depends on their quality, but not the type of task. Interestingly, the sequence and predictability of ad quality is also an important factor in determining how much people attend to ads. When the quality of ads varied randomly from task to task, people paid little attention to the ads, even when they were good. These results further our understanding of how attention devoted to search results is influenced by other page elements, and how previous search experiences influence how people attend to the current page.