Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
Predictors of online buying behavior
Communications of the ACM
Analysis of a very large web search engine query log
ACM SIGIR Forum
Real life, real users, and real needs: a study and analysis of user queries on the web
Information Processing and Management: an International Journal
New measurements for search engine evaluation proposed and tested
Information Processing and Management: an International Journal
A temporal comparison of AltaVista Web searching: Research Articles
Journal of the American Society for Information Science and Technology
Journal of the American Society for Information Science and Technology
How much of it is real? Analysis of paid placement in Web search engine results
Journal of the American Society for Information Science and Technology
Detecting online commercial intention (OCI)
Proceedings of the 15th international conference on World Wide Web
How are we searching the world wide web?: a comparison of nine search engine transaction logs
Information Processing and Management: an International Journal - Special issue: Formal methods for information retrieval
The effectiveness of web search engines for retrieving relevant ecommerce links
Information Processing and Management: an International Journal
Computer
Journal of the American Society for Information Science and Technology
Factors relating to the decision to click on a sponsored link
Decision Support Systems
Comparing performance metrics in organic search with sponsored search advertising
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
What users see - Structures in search engine results pages
Information Sciences: an International Journal
Classifying and Characterizing Query Intent
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Estimating Ad Clickthrough Rate through Query Intent Analysis
WI-IAT '09 Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Characterizing commercial intent
Proceedings of the 18th ACM conference on Information and knowledge management
Smart marketing or bait & switch: competitors' brands as keywords in online advertising
Proceedings of the 4th workshop on Information credibility
The good, the bad, and the random: an eye-tracking study of ad quality in web search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
ACM Transactions on Management Information Systems (TMIS)
The influence of commercial intent of search results on their perceived relevance
Proceedings of the 2011 iConference
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
The wisdom of advertisers: mining subgoals via query clustering
Proceedings of the 21st ACM international conference on Information and knowledge management
Modeling browsing behavior for click analysis in sponsored search
Proceedings of the 21st ACM international conference on Information and knowledge management
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The predominant business model for Web search engines is sponsored search, which generates billions in yearly revenue. But are sponsored links providing online consumers with relevant choices for products and services? We address this and related issues by investigating the relevance of sponsored and nonsponsored links for e-commerce queries on the major search engines. The results show that average relevance ratings for sponsored and nonsponsored links are practically the same, although the relevance ratings for sponsored links are statistically higher. We used 108 ecommerce queries and 8,256 retrieved links for these queries from three major Web search engines: Yahoo!, Google, and MSN. In addition to relevance measures, we qualitatively analyzed the e-commerce queries, deriving five categorizations of underlying information needs. Product-specific queries are the most prevalent (48%). Title (62%) and summary (33%) are the primary basis for evaluating sponsored links with URL a distant third (2%). To gauge the effectiveness of sponsored search campaigns, we analyzed the sponsored links from various viewpoints. It appears that links from organizations with large sponsored search campaigns are more relevant than the average sponsored link. We discuss the implications for Web search engines and sponsored search as a long-term business model and as a mechanism for finding relevant information for searchers.