Predictors of online buying behavior
Communications of the ACM
From the user interface to the consumer interface: results from a global experiment
International Journal of Human-Computer Studies
When buying on-line, does price really matter?
CHI '01 Extended Abstracts on Human Factors in Computing Systems
Understanding user goals in web search
Proceedings of the 13th international conference on World Wide Web
How users assess web pages for information seeking
Journal of the American Society for Information Science and Technology
The effectiveness of web search engines for retrieving relevant ecommerce links
Information Processing and Management: an International Journal
Web Search: Public Searching of the Web (Information Science and Knowledge Management)
Web Search: Public Searching of the Web (Information Science and Knowledge Management)
The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries
ACM Transactions on the Web (TWEB)
Investigating the relevance of sponsored results for web ecommerce queries
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Factors relating to the decision to click on a sponsored link
Decision Support Systems
Persuading users to perform follow-on tasks: an initial case study
ECCE '08 Proceedings of the 15th European conference on Cognitive ergonomics: the ergonomics of cool interaction
What users see - Structures in search engine results pages
Information Sciences: an International Journal
Biased Listing in Electronic Marketplaces: Exploring Its Implications in On-Line Hotel Distribution
International Journal of Electronic Commerce
Smart marketing or bait & switch: competitors' brands as keywords in online advertising
Proceedings of the 4th workshop on Information credibility
Mining Query Logs: Turning Search Usage Data into Knowledge
Foundations and Trends in Information Retrieval
Exploring the efficiency and effectiveness in global e-retailing companies
Computers and Operations Research
The influence of commercial intent of search results on their perceived relevance
Proceedings of the 2011 iConference
Brand positioning strategy using search engine marketing
MIS Quarterly
The Brand Effect of Key Phrases and Advertisements in Sponsored Search
International Journal of Electronic Commerce
Modeling browsing behavior for click analysis in sponsored search
Proceedings of the 21st ACM international conference on Information and knowledge management
The gender-brand effect of key phrases on user clicks in sponsored search
CHI '13 Extended Abstracts on Human Factors in Computing Systems
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In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a long-term business model are discussed. © 2006 Wiley Periodicals, Inc.