Graphics and managerial decision making: research-based guidelines
Communications of the ACM
An image construction method for visualizing managerial data
Decision Support Systems
The Architecture of Cognition
Beyond logs and surveys: in-depth measures of people's web use skills
Journal of the American Society for Information Science and Technology
Levine's Guide to Spss for Analysis of Variance
Levine's Guide to Spss for Analysis of Variance
Communications of the ACM - The disappearing computer
The effectiveness of web search engines for retrieving relevant ecommerce links
Information Processing and Management: an International Journal
Modeling successful performance in Web searching
Journal of the American Society for Information Science and Technology
Journal of the American Society for Information Science and Technology
The effects of online advertising
Communications of the ACM - Emergency response information systems: emerging trends and technologies
A Two-Stage Model of the Promotional Performance of Pure Online Firms
Information Systems Research
Understanding Conceptual Schemas: Exploring the Role of Application and IS Domain Knowledge
Information Systems Research
The Market Structure for Internet Search Engines
Journal of Management Information Systems
Journal of Management Information Systems
A contingency model of computer and Internet self-efficacy
Information and Management
Marketing Positioning System Designing Based on Extenics
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 03
The ambivalent ontology of digital artifacts
MIS Quarterly
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Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. In two experiments, the authors establish that when Internet users' implicit beliefs (i.e., schema) about the meaning of the display order of search engine results are activated or heightened through feature priming, they will have better recall of an unknown brand that is displayed before the well-known brands in SERPs. Further, those with low Internet search skills tend to evaluate the unknown brand more favorably along the particular brand attribute that activates the search engine ranking schema. This research has both theoretical and practical implications for understanding the effectiveness of search engine optimization techniques.