Introduction To Business Data Mining
Introduction To Business Data Mining
Variable selection in clustering for marketing segmentation using genetic algorithms
Expert Systems with Applications: An International Journal
OZCHI '07 Proceedings of the 19th Australasian conference on Computer-Human Interaction: Entertaining User Interfaces
A Systematic Information Collection Method for Business Intelligence
ECBI '09 Proceedings of the 2009 International Conference on Electronic Commerce and Business Intelligence
ICCMS '10 Proceedings of the 2010 Second International Conference on Computer Modeling and Simulation - Volume 03
Brand positioning strategy using search engine marketing
MIS Quarterly
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Marketing positioning is the key part of the modern marketing theory and practice, which is to determine a unique market niche for a brand, product or service based on the data analyzing methods. The purpose of the paper is to describe a marketing positioning information system to help marketing manager make wiser decisions efficiently with better precision on systematic data and information. In this paper, we present a new solution to design a Management Information System to collect and process information roundly and systematically for marketing positioning. Accordingly, a systematic information collection cube and a conceptual model for marketing positioning are designed from a new view through web search technology and Extension set theory. It will promote the development of the precision positioning technology and then provide service for more enterprises.