Modeling social media support for the elicitation of citizen opinion

  • Authors:
  • Andrew Hilts;Eric Yu

  • Affiliations:
  • University of Toronto, Toronto, ON, Canada;University of Toronto, Toronto, ON, Canada

  • Venue:
  • Proceedings of the International Workshop on Modeling Social Media
  • Year:
  • 2010

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Abstract

Social media can be employed as powerful tools for enabling broad participation in public policy making. However, variations in the design of a social media technology system can lead to different levels or kinds of engagement, including low participation or polarized interchanges. The complex motivations, expectations, and actions among various actors in political communication need to be considered as 'make-or-break' factors in the design of such systems. This paper uses the i* modeling framework to analyse the impact that alternative configurations of a social media technology can have on the goals and relationships of the actors involved. The framework is applied to a website devoted to the deliberation of climate change issues. The intentional qualities that guide the actors in these discussions are derived from a review of the literature on e-government, on means for eliciting citizen opinion, and on the social aspects of online discussion.