Conversations in context: a Twitter case for social media systems design

  • Authors:
  • Aldo de Moor

  • Affiliations:
  • CommunitySense, ET Tilburg, The Netherlands

  • Venue:
  • Proceedings of the 6th International Conference on Semantic Systems
  • Year:
  • 2010

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Abstract

Conversations are the lifeblood of collaborative communities. Social media like microblogging tool Twitter have great potential for supporting these conversations. However, just studying the role of these media from a tool perspective is not sufficient. To fully unlock their power, they need to examined from a socio-technical perspective. We introduce a socio-technical context framework which can be used to analyze the role of systems of tools supporting goal-oriented conversations. Central to this framework is the communicative workflow loop, which is grounded in the Language/Action Perspective. We show how socio-technical conversation contexts can be used to match the communicative requirements of collaborative communities with enabling tool functionalities. This social media systems design process is illustrated with a case on Twitter.