Predicting social influence and project influence in Online Communities of Creators

Authors:
Elisabeth A. Sylvan
Affiliations:
Cambridge, Massachusetts
Venue:
ICLS '10 Proceedings of the 9th International Conference of the Learning Sciences - Volume 2
Year:
2010

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Abstract

This paper introduces Online Communities of Creators, the subset of social networking sites in which the focus is sharing, developing and understanding personal creations. It proposes that two kinds of influence are important in these communities: social influence and project influence. Using multiple linear regressions the factors that predict each type of influence were identified for one Online Community of Creators called the Scratch Community web site.