Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models

  • Authors:
  • Francisco V. Cipolla-Ficarra

  • Affiliations:
  • -

  • Venue:
  • Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models
  • Year:
  • 2010

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Abstract

In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behavior of the potential users of the on-line and off-line interactive systems. This book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practised on-line for the last eight years in a European university context is presented.