An efficient approach to solving fuzzy MADM problems
Fuzzy Sets and Systems
Computers and Operations Research
Computers and Industrial Engineering
COTS Evaluation using modified TOPSIS and ANP
Applied Mathematics and Computation
Prioritization of organizational capital measurement indicators using fuzzy AHP
International Journal of Approximate Reasoning
Combining fuzzy AHP with MDS in identifying the preference similarity of alternatives
Applied Soft Computing
Expert Systems with Applications: An International Journal
An expert system approach to assess service performance of travel intermediary
Expert Systems with Applications: An International Journal
A hybrid approach to concept selection through fuzzy analytic network process
Computers and Industrial Engineering
Using QFD and ANP to analyze the environmental production requirements in linguistic preferences
Expert Systems with Applications: An International Journal
Using a hybrid MCDM model to evaluate firm environmental knowledge management in uncertainty
Applied Soft Computing
A hybrid ANP evaluation model for electronic service quality
Applied Soft Computing
Computers and Industrial Engineering
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Both theoretical and practical efforts in band images often neglect the characteristics having interactions and mutual influence among attributes or criteria, even in the stages of different brand life cycles. This study aims to create a hierarchical framework for brand image management. The analytical network process and fuzzy sets theory have been applied to both mindshare in brand images and inherent interaction/interdependencies among diverse information resources. A real empirical application is demonstrated in the department store. Both the theoretical and practical background of this paper have shown the fuzzy analytical network process can capture expert's knowledge existing in the form of incomplete and vague information for the mutual influence on attribute and criteria of brand image management.