Access to premium content on mobile television platforms: The case of mobile sports

  • Authors:
  • Tom Evens;Katrien Lefever;Peggy Valcke;Dimitri Schuurman;Lieven De Marez

  • Affiliations:
  • Interdisciplinary Institute for Broadband Technology, Centre for Media and ICT (IBBT - MICT), Ghent University, Korte Meer 7-9-11, 9000 Gent, Belgium;Interdisciplinary Institute for Broadband Technology, Interdisciplinary Centre for Law and ICT (IBBT - ICRI), Katholieke Universiteit Leuven, Sint-Michielsstraat 6, 3000 Leuven, Belgium;Interdisciplinary Institute for Broadband Technology, Interdisciplinary Centre for Law and ICT (IBBT - ICRI), Katholieke Universiteit Leuven, Sint-Michielsstraat 6, 3000 Leuven, Belgium;Interdisciplinary Institute for Broadband Technology, Centre for Media and ICT (IBBT - MICT), Ghent University, Korte Meer 7-9-11, 9000 Gent, Belgium;Interdisciplinary Institute for Broadband Technology, Centre for Media and ICT (IBBT - MICT), Ghent University, Korte Meer 7-9-11, 9000 Gent, Belgium

  • Venue:
  • Telematics and Informatics
  • Year:
  • 2011

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Abstract

As broadcasting sports content has proved to be a popular strategy for driving the growth of the digital premium content marketplace in the past, mobile service operators aim to enter the sports rights market. However, as the markets for live sports broadcasting are still dominated by established broadcasters, mobile network operators are facing significant barriers to access premium content creating bottlenecks in the construction of business models. Therefore, content regulation is seen as essential for the development of mobile television platforms. This article aims to stress the strategic importance of content in the development of sustainable business models for mobile broadcasting services and will discuss the implications of bundling strategies and regulations for the viability of these emerging platforms.