A study of rumor control strategies on social networks

  • Authors:
  • Rudra M. Tripathy;Amitabha Bagchi;Sameep Mehta

  • Affiliations:
  • IIT Delhi, New Delhi, India;IIT Delhi, New Delhi, India;IBM India Research Lab, New Delhi, India

  • Venue:
  • CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
  • Year:
  • 2010

Quantified Score

Hi-index 0.00

Visualization

Abstract

In this paper we study and evaluate rumor-like methods for combating the spread of rumors on a social network. We model rumor spread as a diffusion process on a network and suggest the use of an "anti-rumor" process similar to the rumor process. We study two natural models by which these anti-rumors may arise. The main metrics we study are the belief time, i.e., the duration for which a person believes the rumor to be true and point of decline, i.e., point after which anti-rumor process dominates the rumor process. We evaluate our methods by simulating rumor spread and anti-rumor spread on a data set derived from the social networking site Twitter and on a synthetic network generated according to the Watts and Strogatz model. We find that the lifetime of a rumor increases if the delay in detecting it increases, and the relationship is at least linear. Further our findings show that coupling the detection and anti-rumor strategy by embedding agents in the network, we call them beacons, is an effective means of fighting the spread of rumor, even if these beacons do not share information.