PROMO: continuous localized and profiled multimedia content distribution

Authors:
Piergiorgio Cremonese;Dario Gallucci;Michela Papandrea;Salvatore Vanini;Silvia Giordano
Affiliations:
ASH, 56023 Ripoli, Italy;University of Applied Sciences of Southern Switzerland - SUPSI, 6928 Manno, Switzerland;University of Applied Sciences of Southern Switzerland - SUPSI, 6928 Manno, Switzerland;University of Applied Sciences of Southern Switzerland - SUPSI, 6928 Manno, Switzerland;University of Applied Sciences of Southern Switzerland - SUPSI, 6928 Manno, Switzerland
Venue:
Proceedings of the 3rd workshop on Mobile video delivery
Year:
2010

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Abstract

This paper presents an architectural solution for multimedia delivering over heterogeneous smart phones tailored to the needs of individual users. The system is based on the collection of Wi-Fi fingerprints in an environment, and sends multimedia data to the users' smart phones based on their interests, their location and their movement. This solution belongs to a more global solution for a straightforward and cost-effective proximity marketing (PROMO) system that is highly customizable and works also in indoor environments. This work is supported by the Swiss Innovation Promotion Agency (CTI-No 11556.1).