Proximity marketing solution tailored to user needs

  • Authors:

  • Michela Papandrea;Silvia Giordano;Salvatore Vanini;Piergiorgio Cremonese

  • Affiliations:

  • University of Applied Sciences of Southern Switzerland, 6928 Manno, Switzerland;University of Applied Sciences of Southern Switzerland, 6928 Manno, Switzerland;University of Applied Sciences of Southern Switzerland, 6928 Manno, Switzerland;ASH, 56023 Ripoli, Italy

  • Venue:
  • WOWMOM '10 Proceedings of the 2010 IEEE International Symposium on A World of Wireless, Mobile and Multimedia Networks (WoWMoM)
  • Year:
  • 2010

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Abstract

We present a prototype for a straightforward proximity marketing solution (PROMO) over heterogeneous smart phones tailored to the needs of individual users. The system is based on the collection of Wi-Fi fingerprints in an environment, and sends data to the users' smart phones based on their interests and their location. We believe that our system has high potential because, differently from existing similar solutions, it is highly customizable and works also in indoor environments. The market validity is further confirmed by the decision to fund the development of this prototype taken by the Swiss Innovation Promotion Agency (CTI-No 11556.1).