Mining the Web: Transforming Customer Data into Customer Value
Mining the Web: Transforming Customer Data into Customer Value
Database Mining: A Performance Perspective
IEEE Transactions on Knowledge and Data Engineering
Classifying the segmentation of customer value via RFM model and RS theory
Expert Systems with Applications: An International Journal
A case study of applying data mining techniques in an outfitter's customer value analysis
Expert Systems with Applications: An International Journal
Dependencies among attributes given by fuzzy confirmation measures
Expert Systems with Applications: An International Journal
Direct marketing decision support through predictive customer response modeling
Decision Support Systems
Behavior scoring model for coalition loyalty programs by using summary variables of transaction data
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
This paper proposes a new procedure and an improved model to mine association rules of customer values. The market of online shopping industry in Taiwan is the research area. Research method adopts Ward's method to partition online shopping market into three markets. Customer values are refined from an improved RFMDR model (based on RFM/RFMD model). Supervised Apriori algorithm is employed with customer values to create association rules. These effective rules are suggested to apply on a customized marketing function of a CRM system for enhancing their customer values to be higher grades.