The influence of shopping path length on purchase behavior in grocery store

Authors:
Marina Kholod;Takanobu Nakahara;Haruka Azuma;Katsutoshi Yada
Affiliations:
Data Mining Laboratory, Research Institute for Socionetwork Strategies, Kansai University, Suita, Osaka, Japan;Faculty of Commerce, Kansai University, Suita, Osaka, Japan;Faculty of Commerce, Kansai University, Suita, Osaka, Japan;Faculty of Commerce, Kansai University, Suita, Osaka, Japan
Venue:
KES'10 Proceedings of the 14th international conference on Knowledge-based and intelligent information and engineering systems: Part III
Year:
2010

Citing 3
Cited 1

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

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Research Note---The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality

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String analysis technique for shopping path in a supermarket

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A hierarchical model of the impact of RFID practices on retail supply chain performance

Expert Systems with Applications: An International Journal

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Abstract

In this paper we analyze the new type of information, namely RFID (Radio Frequency Identification) data, collected from the experiment in one of the supermarkets in Japan in 2009. This new type of data allows us to capture different aspects of actual in-store behavior of a customer, e. g. the length of her shopping path. The purpose of this paper is to examine more closely the effect of shopping path length on sales volume, which is one of the established ideas in RFID research as well as in retailing industry. In this paper we developed a simple framework, based on criteria of Wandering Degree and Purchase Sensitivity, in order to see how the relationship between distance* walked within the store and sales volume interacts with walking behavior of customers. As a result, in this paper we came up with some useful suggestions for more efficient in-store area management.