Simulating the spread of opinions in online social networks when targeting opinion leaders
Information Systems and e-Business Management
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An increasing number of people are socializing within online networks. By means of interaction, network members influence one another’s opinion. For companies, it is important to know how opinions spread throughout networks in order to be able to take appropriate marketing actions. A new approach is presented which simulates the spread of opinions within online social networks. The principles of opinion formation are first revealed by ant mining algorithms coming from swarm intelligence and then applied to simulate the spread of opinions.