C4.5: programs for machine learning
C4.5: programs for machine learning
Machine Learning
On the Optimality of the Simple Bayesian Classifier under Zero-One Loss
Machine Learning - Special issue on learning with probabilistic representations
A re-examination of text categorization methods
Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval
Mining the network value of customers
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
ECML '95 Proceedings of the 8th European Conference on Machine Learning
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Mining knowledge-sharing sites for viral marketing
Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining
Mining the peanut gallery: opinion extraction and semantic classification of product reviews
WWW '03 Proceedings of the 12th international conference on World Wide Web
Mining newsgroups using networks arising from social behavior
WWW '03 Proceedings of the 12th international conference on World Wide Web
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
Opinion observer: analyzing and comparing opinions on the Web
WWW '05 Proceedings of the 14th international conference on World Wide Web
Deriving marketing intelligence from online discussion
Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining
Thumbs up?: sentiment classification using machine learning techniques
EMNLP '02 Proceedings of the ACL-02 conference on Empirical methods in natural language processing - Volume 10
The dynamics of viral marketing
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Group formation in large social networks: membership, growth, and evolution
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Maximizing influence in a competitive social network: a follower's perspective
Proceedings of the ninth international conference on Electronic commerce
Optimal marketing strategies over social networks
Proceedings of the 17th international conference on World Wide Web
Mining social networks using heat diffusion processes for marketing candidates selection
Proceedings of the 17th ACM conference on Information and knowledge management
A measurement-driven analysis of information propagation in the flickr social network
Proceedings of the 18th international conference on World wide web
Efficient influence maximization in social networks
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Identifying bloggers with marketing influence in the blogosphere
Proceedings of the 11th International Conference on Electronic Commerce
Blog cascade affinity: analysis and prediction
Proceedings of the 18th ACM conference on Information and knowledge management
Detecting opinion leaders and trends in online social networks
Proceedings of the 2nd ACM workshop on Social web search and mining
Sentiment-oriented contextual advertising
Knowledge and Information Systems
Ant-Based Simulation of Opinion Spreading in Online Social Networks
WI-IAT '10 Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Text Mining: Predictive Methods for Analyzing Unstructured Information
Text Mining: Predictive Methods for Analyzing Unstructured Information
Extracting common emotions from blogs based on fine-grained sentiment clustering
Knowledge and Information Systems - Special Issue: Best Papers of the Fifth International Conference on Advanced Data Mining and Applications (ADMA 2009)
Analyzing Opinion Formation in Online Social Networks: Mining Services for Online Market Research
SRII '11 Proceedings of the 2011 Annual SRII Global Conference
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Efficient discovery of influential nodes for SIS models in social networks
Knowledge and Information Systems
Data mining with an ant colony optimization algorithm
IEEE Transactions on Evolutionary Computation
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
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An increasing number of people are joining online social networks. By interacting with each other, network members influence one another's opinion. These influencing effects can be utilized by marketing. A wave of influence can be triggered by addressing only a few opinion leaders in the network. Targeting the right opinion leaders is a big challenge. This paper presents a new approach which simulates the spread of opinions when influencing certain opinion leaders. In contrast to other approaches, the influencing effects are not assumed but revealed by real data. The principles of opinion formation are detected by ant mining algorithms before they are applied to simulate the spread of opinions. The approach is applied to an online gaming community and provides valuable insights for marketing.