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Editor's NoteAugmented reality (AR) expands the physical real-world environment to enhance users' perception of reality and experience by augmenting its elements with virtual computer-generated imagery. This article showcases the important application of AR in the emerging edutainment field by presenting AR-Immersive Cinema, a novel AR application for museum exhibitions. The application is designed to merge past and present and immerse users into history. Evaluation of user experience is presented to demonstrate the benefits of using such technology in museums.—Wenjun Zheng