Virtual world professionals and avatar appearance codes

Authors:
Victoria McArthur
Affiliations:
York University, Toronto, Ontario
Venue:
Futureplay '10 Proceedings of the International Academic Conference on the Future of Game Design and Technology
Year:
2010

Citing 4
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Abstract

In this paper we discuss the results of a pilot study aimed at virtual world professionals in Second Life. This study was conducted in order to investigate the role avatar appearance may play in maintaining business relationships in virtual worlds. We also describe avatar "appearance codes" -- corporate policies that govern the appearance of employee avatars. In our pilot study we found that only 13.5% of participants are subject to such a policy. The details of policies are discussed below.