Supporting empathy in business process simulation with scenarios

  • Authors:
  • Anna Salmi;Juha Kronqvist;Päivi Pöyry-Lassila

  • Affiliations:
  • Aalto University, Aalto, Finland;Aalto University, Aalto, Finland;Aalto University, Aalto, Finland

  • Venue:
  • Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
  • Year:
  • 2010

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Abstract

This paper examines the employment of scenario-based design approach in combination with SimLab business process simulation method in the context of studying the fuzzy-front end innovation process in a real-world technology business setting. In this paper we aim to show how these divergent techniques of inquiry can be combined in order to produce knowledge on the one hand about people's experiences, feelings and practices, and on the other hand, about the business process, its bottlenecks and improvement opportunities. Furthermore, our objective is to study how these different modes of knowledge can complement each other in creating an understanding about innovation-related activities as well as in facilitating the building of a shared vision among project participants. Our primary interest is in exploring if scenarios, combined with small-scale personas and business process simulation method have the potential to evoke empathy in a co-design setting. In this paper we present early insights from an ongoing research project with an emphasis on the methods and techniques employed.