Sentence based sentiment classification from online customer reviews

  • Authors:
  • Aurangzeb khan;Bharum Baharudin;Khairullah khan

  • Affiliations:
  • Universiti Teknologi PETRONAS, Perak, Malysia;Universiti Teknologi PETRONAS, Perak, Malysia;Universiti Teknologi PETRONAS, Perak, Malysia

  • Venue:
  • Proceedings of the 8th International Conference on Frontiers of Information Technology
  • Year:
  • 2010

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Abstract

Sentiment analysis is the process of analyzing and classifying the rewires contents about a product, event, and place etc into positive, negative or neutral opinion. In this paper; we propose a sentence level machine learning approach for sentiment classification of online reviews. The proposed method extracts the subjective sentences from the reviews and label each sentence either positive or negative based on its word level feature using naïve Naïve Bayesian (NB) classifier. The labeled sentences create an annotated set of sentences called as BOS (Bag-of-Sentences). We train Support Vector machine (SVM) classifier on the BOS for sentences polarity classification. The contextual information in each sentence structure is taken into consideration to calculate the semantic orientation. The effectiveness of the proposed method is evaluated thought simulation. Results show that our machine learning based proposed method on average achieves accuracy of 81% and 83% with some contextual information. This method improves the sentiment classification polarity on sentence level unlike the word level lexical feature based work, by focus on sentences, this also concentrate on contextual information.