Geographic information systems as a marketing information system technology
Decision Support Systems
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AIKED'11 Proceedings of the 10th WSEAS international conference on Artificial intelligence, knowledge engineering and data bases
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In a world where performance is the watchword, in a world where competition, "the fierce enemy" makes its presence felt everywhere supported by the new information technologies... productivity and profit are in danger of turning into pale shadows of dreams which are slowly fading out. "International companies need to communicate with their customers in any market that they target and any company with a web site has the potential to do business internationally."[1] As for keeping in touch with customers anywhere in the world, the use of the advanced technology to develop a website presenting its activity is an absolutely compelling requirement for a company. The integration of some modules dedicated to market research studies into the corporation websites has also become almost a necessity today. As we live in "the century of information technology", the information used in market research studies can be processed only with the help of the information systems and, obviously, they are most frequently collected via the online environment or the Internet. In this paper, we will proceed to the analysis, presentation and comparison of the current most important technologies which are being used in the market research field.