On the move with a magic thing: role playing in concept design of mobile services and devices
DIS '00 Proceedings of the 3rd conference on Designing interactive systems: processes, practices, methods, and techniques
Take it to the next stage: the roles of role playing in the design process
CHI '03 Extended Abstracts on Human Factors in Computing Systems
Understanding contexts by being there: case studies in bodystorming
Personal and Ubiquitous Computing
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The implications of improvisational acting and role-playing on design methodologies
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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Mobile services increasingly play important roles in everyday life Designing novel concepts for mobile service is facing several challenges in ideation methodology. This paper presents a mixed ideation approach that combines the improved brainstorming and in-situ role playing for exploring new mobile service concept. Based on the proposed ideation approach, designers can come up with ideas in a traditional way and enrich and polish them by using role playing as a way of involving users. A design case is presented in detail using the mixed ideation approach. Not only the design case shows in detail how the proposed approach is utilized but also the presented design results show its effectiveness.