Eliciting risk perceptions with an online game: preliminary results

Authors:
William L. McGill;Yan Cao;Miao Jiang;Jorge J. Calle;Stephen Broomell;Gale Lauser
Affiliations:
The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA
Venue:
Proceedings of the ACM 2011 conference on Computer supported cooperative work
Year:
2011

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Abstract

We describe a scientific casual browser game called LinkIT for eliciting societal risk perceptions in the form of mental models represented as influence diagrams. Given this knowledge, we can highlight similarities and differences across demographic groups as well as compare individual responses with expert models. These comparisons inform how risk should be best communicated to resolve knowledge gaps and misperceptions. Here we introduce the LinkIT concept, present preliminary results and propose future work.