Testing the technology acceptance model across cultures: a three country study
Information and Management
Managing and Using Information Systems
Managing and Using Information Systems
International Journal of Information Systems and Change Management
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Cultural, social influences are considered to be a major determinant of the growth of information technology (IT) and national technological infrastructure. In this article, a generic unique model is designed to capture the influences of individual-level beliefs/factors in determining citizen's attitude towards technology development. Through structural equation model (SEM) analysis, an empirical test is conducted on the model using World Value Survey (WVS) data. It is found that the set of factors influencing technology development attitude is not the same for developing nations such as India and a developed nation such as the USA, although both are democracies. For example, religious values play a role in technology development attitude in India but not in the USA. In general, across developing and developed nations, for technology/IT development and associated change management, an individual's positive attitude towards democratic values and conformity toward national institutions can help.