A functional-commercial analysis strategy for product conceptualization

  • Authors:
  • Wei Yan;Chun-Hsien Chen;Wunching Chang

  • Affiliations:
  • Logistics Engineering School, Shanghai Maritime University, 1550 Pudong Dadao, Shanghai 200135, PR China;School of Mechanical and Aerospace Engineering, Nanyang Technological University, 50 Nanyang Avenue, Singapore 639798, Singapore;Department of Mechanical Engineering, Ming Chi University of Technology, 84 Gungjuan Road, Taishan Borough, New Taipei City 24301, Taiwan

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2011

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Abstract

A functional-commercial analysis strategy is proposed to facilitate product conceptualization. General sorting is adopted to elicit initial product platform and generate initial design options. Designers' importance ratings are gathered and used to deal with cost- and time-related concerns. The restricted coulomb energy neural network is used for classifying and selecting design options. A case study on wood golf club design is conducted to illustrate the proposed approach.