Practical Lessons from Place Lab
IEEE Pervasive Computing
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
An empirical investigation of concerns of everyday tracking and recording technologies
UbiComp '08 Proceedings of the 10th international conference on Ubiquitous computing
Understanding and capturing people's privacy policies in a mobile social networking application
Personal and Ubiquitous Computing
From spaces to places: emerging contexts in mobile privacy
Proceedings of the 11th international conference on Ubiquitous computing
Understanding User Preferences and Awareness: Privacy Mechanisms in Location-Based Services
OTM '09 Proceedings of the Confederated International Conferences, CoopIS, DOA, IS, and ODBASE 2009 on On the Move to Meaningful Internet Systems: Part I
Capturing location-privacy preferences: quantifying accuracy and user-burden tradeoffs
Personal and Ubiquitous Computing
Android permissions: user attention, comprehension, and behavior
Proceedings of the Eighth Symposium on Usable Privacy and Security
I've got 99 problems, but vibration ain't one: a survey of smartphone users' concerns
Proceedings of the second ACM workshop on Security and privacy in smartphones and mobile devices
Short paper: location privacy: user behavior in the field
Proceedings of the second ACM workshop on Security and privacy in smartphones and mobile devices
Location-based crowdsourcing of hyperlocal news: dimensions of participation preferences
Proceedings of the 17th ACM international conference on Supporting group work
Understanding the privacy-personalization dilemma for web search: a user perspective
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Can you see me now?: location, visibility and the management of impressions on foursquare
Proceedings of the 15th international conference on Human-computer interaction with mobile devices and services
The price is right?: economic value of location sharing
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Challenges of keyword-based location disclosure
Proceedings of the 12th ACM workshop on Workshop on privacy in the electronic society
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As smartphones and other mobile computing devices have increased in ubiquity, advertisers have begun to realize a more effective way of targeting users and a promising area for revenue growth: location-based advertising. This trend brings to bear new questions about whether or not users will adopt products involving this potentially invasive form of advertising and what sorts of protections they should be given. Our real-world user study of 27 participants echoes earlier findings that users have significant privacy concerns regarding sharing their locations with advertisers. However, we examine these concerns in more detail and find that they are complex (e.g., relating not only to the quantity of ads, but the locations and times at which they are received). With advanced privacy settings, users stated they would feel more comfortable and share more information than with a simple opt-in/opt-out mechanism.