Cultural difference in image searching

  • Authors:
  • Wei Dong

  • Affiliations:
  • University of Illinois at Urbana Champaign, Urbana, IL, USA

  • Venue:
  • CHI '11 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2011

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Abstract

Previous studies suggested that people from Eastern and Western cultural origins tagged digital images in different ways due to cultural difference in attentional patterns [2]. This study was conducted to examine whether Easterners and Westerners also exhibited dif-ferent behavioral patterns when searching for digital images. European Americans (EA) and Chinese were asked to general search keywords and to draw ideal target images for image searching tasks. Consistent with previous studies, results showed that Chinese were more likely to generate search keywords describing the overall properties of the target images than EA. When drawing ideal target images, EA assigned more space to the main objects than Chinese. The findings provided significant implications for designing cultural-sensitive tools to facilitate image search.