Intercultural human-photo encounters: how cultural similarity affects perceiving and tagging photographs

Authors:
S. Tejaswi Peesapati;Hao-Chuan Wang;Dan Cosley
Affiliations:
Information Science, Cornell University, Ithaca, NY, USA;Information Science, Cornell University, Ithaca, NY, USA;Information Science, Cornell University, Ithaca, NY, USA
Venue:
Proceedings of the 3rd international conference on Intercultural collaboration
Year:
2010

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Abstract

The increasing popularity of online photo sharing makes encountering photos from other cultures an increasingly common event online. We present an online study investigating how photos' cultural origins interact with people's cultural backgrounds to influence their feelings about and tagging of online photos. People tend to feel closer to photos from their own cultural background than to photos from other cultural backgrounds; however, they apply the same number of tags regardless of the photo's culture. This suggests that culture has different effects of emotional and cognitive processes around picture perception, and also suggests that culture is a salient factor to be accounted for in designing online photo sharing and tagging systems.