Methods for assessing web design through the internet
CHI '05 Extended Abstracts on Human Factors in Computing Systems
Letting Go of the Words: Writing Web Content that Works (The Morgan Kaufmann Series in Interactive Technologies)
What is user engagement? A conceptual framework for defining user engagement with technology
Journal of the American Society for Information Science and Technology
Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges
Is stickiness profitable for electronic retailers?
Communications of the ACM
Trained to accept?: a field experiment on consent dialogs
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Live web search experiments for the rest of us
Proceedings of the 19th international conference on World wide web
Advanced Web Metrics with Google Analytics, 2nd Edition
Advanced Web Metrics with Google Analytics, 2nd Edition
Studying information interaction in context: some lessons for traffic experiments
Proceedings of the 4th Information Interaction in Context Symposium
| Hi-index | 0.00 |
This case study explores the effects of written online content on user engagement, and describes the challenges of conducting experiments on live web sites. It compares two versions of a website about bicycle maintenance and repair. One version complied with the guidelines for written online content in "Letting Go of the Words" (Redish, 2007), the other version did not. Web metrics suggested visitors were more engaged with the guideline-compliant version in some respects. Visitors appeared to spend longer on the compliant site, and were more likely to revisit the compliant site, but they were not tempted to explore it further. Conducting this traffic study presented several challenges - notably, how to profile visitors, and how to demonstrate statistical significance.