Group-oriented services: a shift towards consumer-managed relationships in the telecom industry

Authors:
Luka Vrdoljak;Iva Bojic;Vedran Podobnik;Gordan Jezic;Mario Kusek
Affiliations:
Erste & Steiermärkische Bank, Croatia;University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia;University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia;University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia;University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia
Venue:
Transactions on computational collective intelligence II
Year:
2010

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Abstract

Today, telecom operators face a threefold challenge: a social challenge dealing with the evolution of the consumer lifestyle, a technological challenge dealing with ever changing ICT trends and a business challenge dealing with the need for innovative business models. This paper introduces an idea of group-oriented services, a special type of personalized telecom services, as a possible solution for all three of these challenges. A proof-of-concept service, called Agent-Based Mobile Content Brokerage, is presented and elaborated with the aim to demonstrate a shift towards consumer-managed relationships, a novel provisioning paradigm within the telecom industry.