Multi-agent Service Deployment in Telecommunication Networks
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Recent market saturation and fierce competition among telcos and other access providers, including cable and wireless operators, are threatening telco's growth potential. Many "traditional" telcos around the world are making all-out efforts to discover new growth momentum not only for the existing market but also for the future market. A new direction to overcome the difficulties is desperately needed. In this situation, what should telcos do in the next five to ten years? How should they change? This article introduces Telco 2.0, which is the telco's new role and business model in the IP world to create customer value. Telcos should first perform their environment analysis, and then based on the results they can implement Telco 2.0 to create new revenue sources and overcome the difficulties. Telcos need to transform themselves into more customer-centric and highly innovative companies, and restore their role as true market leaders. This paper also briefly describes how Telco 2.0 is being implemented in a company, KT