A mixed-reality-oriented eCommerce customer interface

Authors:
Koffka Khan;Alexander Nikov
Affiliations:
Department of Computing and Information Technology, The University of the West Indies, St. Augustine, Trinidad and Tobago, W.I.;Department of Computing and Information Technology, The University of the West Indies, St. Augustine, Trinidad and Tobago, W.I.
Venue:
ECC'11 Proceedings of the 5th European conference on European computing conference
Year:
2011

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Abstract

Current eCommerce technologies cannot provide enough information on products offered like physical dimensions, color. There exists incongruity between the Internet-based worlds and customers' real environment. Mixed reality (MR) technology can help for reducing this discrepancy. MR implementations often require bulky infrastructures and/or laborious installations. An easy to use MR system is proposed. Relevant guidelines for study and design of MR-oriented eCommerce customer interfaces are defined. MR customer interface implementing these guidelines will allow the customer to easily grasp and manipulate three dimensional (3D) products on their computing environment which may significantly increase retail sales.