Personas celulares do mercado Brasileiro

Authors:
Mauricio Cirelli;Plínio Thomaz Aquino;Lucia Vilela Leite Filgueiras
Affiliations:
Escola Politécnica da USP, São Paulo SP;Centro Universitário da FEI, São Bernardo SP;Escola Politécnica da USP, São Paulo SP
Venue:
Proceedings of the IX Symposium on Human Factors in Computing Systems
Year:
2010

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Abstract

This paper presents the usage of the Personas technique in order to help interaction projects for mobile web sites. Based on researches about Brazilian cell phone market, we have defined archetypical mobile devices using the persona technique. The resulting group of fictitious models intends to help designers abstract the large number of possible devices. We review W3C (World Wide Web Consortium) mobile best practices as an example of usage of the mobile device personas in design.