Message analysis algorithms and their application to social tv

  • Authors:
  • Kyoko Ariyasu;Hiroshi Fujisawa;Yasuaki Kanatsugu

  • Affiliations:
  • Japan Broadcasting Corporation (NHK), Tokyo, Japan;Japan Broadcasting Corporation (NHK), Tokyo, Japan;Japan Broadcasting Corporation (NHK), Tokyo, Japan

  • Venue:
  • Proceddings of the 9th international interactive conference on Interactive television
  • Year:
  • 2011

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Abstract

This paper proposes algorithms for analyzing Twitter messages. These algorithms play an important role in our 'Intelligence Circulation System', which provides several services for social TV. Twitter users often post messages about on-air TV programmes. The Intelligence Circulation System analyses these messages by using programme-related information and generates several outputs based on the analysis results. Outputs are provided to both viewers and broadcasters. The algorithms, which were designed by taking into account the characteristics of Twitter messages related to TV programmes, use auxiliary programme information, the similarity between messages, and the time series of the messages. Evaluation of our algorithms using Twitter messages about the World Cup showed that topic extraction was about 70% accurate and that message classification reached a precision of 0.85 and a recall of 0.74. Five services have been implemented in the Intelligence Circulation System by adapting the algorithms to each service.