Forming buyer coalition with bundles of items by ant colony optimization

  • Authors:
  • Anon Sukstrienwong

  • Affiliations:
  • School of science and Technology, Bangkok University, Bangkok, Thailand

  • Venue:
  • ICCC'11 Proceedings of the 2011 international conference on Computers and computing
  • Year:
  • 2011

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Abstract

The study of the buyer coalition has been reviewed by researchers for decades. However, there are few schemes applying ant colony optimization (ACO) for forming buyer coalition. In this paper, the approach called the Ant Colony for Buyer Coalition (ACBC) algorithm is proposed to form the buyer coalition with bundles of items. The main endeavor of the algorithm is to partition the whole group of buyers into smaller groups in order to achieve a common goal. The artificial ants search to find best disjoint subgroups of all buyers based on the total utility functions. The experimental results are compared with the genetic algorithm (GAs) in the terms of the global optimal solution. It indicates that the algorithm can improve the total discount of the buyer coalition.