Consumer decision making in knowledge-based recommendation

  • Authors:
  • Monika Mandl;Alexander Felfernig;Erich Teppan;Monika Schubert

  • Affiliations:
  • Institute for Software Technology, Graz University of Technology, Graz, Austria 8010;Institute for Software Technology, Graz University of Technology, Graz, Austria 8010;Applied Informatics, University of Klagenfurt, Klagenfurt, Austria 9020;Institute for Software Technology, Graz University of Technology, Graz, Austria 8010

  • Venue:
  • Journal of Intelligent Information Systems
  • Year:
  • 2011

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Abstract

In contrast to customers of bricks and mortar stores, users of online selling environments are not supported by human sales experts. In such situations recommender applications help to identify the products and/or services that fit the user's wishes and needs. In order to successfully apply recommendation technologies we have to develop an in-depth understanding of decision strategies of users. These decision strategies are explained in different models of human decision making. In this paper we provide an overview of selected models and discuss their importance for recommender system development. Furthermore, we provide an outlook on future research issues.