A fitness-utility model for design science research

Authors:
T. Grandon Gill;Alan R. Hevner
Affiliations:
Information Systems and Decision Sciences, College of Business, University of South Florida, Tampa, FL;Information Systems and Decision Sciences, College of Business, University of South Florida, Tampa, FL
Venue:
DESRIST'11 Proceedings of the 6th international conference on Service-oriented perspectives in design science research
Year:
2011

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Abstract

Current thinking in design science research (DSR) defines the usefulness of the design artifact in a relevant problem environment as the primary research goal. Here we propose a complementary evaluation model for DSR. Drawing from evolutionary economics, we define a fitness-utility model that better captures the evolutionary nature of design improvements and the essential DSR nature of searching for a satisfactory design across a fitness landscape. We conclude with a discussion of the strengths and challenges of the fitness-utility model for performing rigorous DSR.