Managing the future: six guidelines for designing environmental scanning systems

  • Authors:
  • Jörg H. Mayer

  • Affiliations:
  • University of St.Gallen, Institute of Information Management, St. Gallen, Switzerland

  • Venue:
  • DESRIST'11 Proceedings of the 6th international conference on Service-oriented perspectives in design science research
  • Year:
  • 2011

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Abstract

The 2008/2009 economic crisis provided a sustainable impulse for improving environmental scanning systems. Although a substantial body of knowledge exists, these concepts are not often used by practitioners. Based on a literature research, this article outlines six guidelines for designing environmental scanning systems that are more applicable than the state of the art. We incorporate these guidelines in a six-step method and focus on how the capabilities of "modern" information systems (IS) enable a better "grasp" of weak signals and a closer incorporation of the findings into the executives' decisionmaking process. Applying this reworked method at a raw materials and engineering company leads to a first instantiation--the "Corporate Radar." The version discussed here ends with a value-driver tree showing economic value added at risk on top. The resulting lessons learned helped us in two ways: providing concrete starting points for future research and arguing for the research method presented here.