Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Mashup Patterns: Designs and Examples for the Modern Enterprise
Mashup Patterns: Designs and Examples for the Modern Enterprise
A social software/Web 2.0 approach to collaborative knowledge engineering
Information Sciences: an International Journal
Social media use and potential in business-to-business companies' innovation
Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
How do B2B companies motivate participation in online innovation?
Proceeding of the 16th International Academic MindTrek Conference
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The recent innovation literature has increasingly emphasized the efficient use of knowledge and information not only inside the company borders, but particularly the knowledge locating outside the company borders, such as the knowledge of customers and users. In addition, the co-creation of new knowledge has gained fast in importance. Various types of collaborative web tools and approaches, such as social media, can enable and significantly increase the collaboration, the collaborative knowledge creation and the use of the distributed knowledge both within and outside the company borders. In this paper, we have studied the role and possibilities of social media in the sharing and creation of customer information and knowledge especially from the perspective of business-to-business companies' innovation with an extensive literature review. Business-to-business context was chosen because it is in many ways a very different environment for social media than business-to-consumer context, and is currently very little academically studied.